Disney confirms investigation into leaked internal messages

Disney is currently investigating a potential breach of internal communications by a hacking group that claims to be advocating for artists’ rights. The group, known as Nullbulge, says that it has accessed and downloaded extensive communications from Disney employees, including files on upcoming projects.

Nullbulge’s mission statement says that they target entities they perceive as exploiting the creative industry through the use of artificial intelligence (AI), which they equate to theft. The hackers criticise Disney in particular for its handling of artist contracts, its use of AI, and its disregard for consumer interests.

The leak was initially reported by gaming news outlets and subsequently covered by the Wall Street Journal, which noted that the compromised data included advertising campaign details and information on interview candidates, some dating back to 2019.

There is growing anxiety among artists and creatives that generative AI could threaten their livelihoods as it produces new content based on vast amounts of existing material. Artists also say that AI companies are violating copyright by using original works for training purposes without permission.

Nullbulge describes itself as a hacktivist group committed to protecting artists’ rights and ensuring they receive fair compensation. On their website, they state, “Our hacks are not those of malice, but to punish those caught stealing,” and pledge to continue developing solutions to safeguard artists’ rights. 

It is uncommon for hackers to claim an ethical agenda, especially those identifying as “Russian hacktivists.” Most cybercriminals, including those based in Russia, typically focus on financial extortion. Nullbulge decided to release the data after concluding that Disney would not comply with their demands to cease using AI.

The Walt Disney Company operates across various sectors, from film production and streaming services like Disney+ and Hulu to video games and globally located theme parks. The company also owns major franchises such as Marvel and Star Wars.