YouTube is rolling out a new artificial intelligence system designed to estimate users’ ages, part of a broader effort to prevent children from accessing inappropriate content. The technology, launching on a limited scale in the United States, aims to determine whether a viewer is an adult or a minor based on their activity, rather than the birthdate provided during account registration. The platform plans a wider rollout in the coming months.
The system will automatically enforce YouTube’s existing teen safety measures for users identified as minors. This includes restricting access to certain sensitive content, adjusting video recommendations, limiting repetitive viewing of specific material, enabling “take a break” reminders, and disabling personalized advertising. Adult users incorrectly flagged as minors will need to provide proof of age through a government ID, credit card, or a selfie.
Some users have already expressed concerns about being misidentified, and privacy experts warn that requiring sensitive personal information to verify age could pose risks.
YouTube’s AI evaluates signals such as the types of videos a user searches for and watches, as well as account age, to predict whether the individual is under 18. This predictive model is intended to identify minors even if they have falsified their age at signup.
The new system operates only for logged-in users. While those not signed in can still browse the platform, they are barred from accessing age-restricted content. Users flagged as minors will automatically be enrolled in YouTube’s teen safety features, which aim to protect young viewers from exposure to potentially harmful material.
By implementing this AI tool, YouTube hopes to strengthen protections that previously relied on users self-reporting their age. Similar measures have been adopted by other social media platforms. Meta uses AI to detect teens who falsify their ages on Instagram, and TikTok applies automated checks to ensure users under 13 cannot join the platform.
The move is also in line with global regulations. In the UK, platforms like Reddit and Discord have begun verifying users’ ages to comply with the Online Safety Act, which introduced strict child safety measures last month. YouTube has tested the AI system internationally and reports promising results ahead of its US debut.
Despite the safety intentions, many users are uneasy about providing sensitive data to verify their age if misidentified. Some have voiced frustration on social media using hashtags like #boycottyoutube.
Legal experts caution that sharing personal information such as IDs, credit cards, or biometric images carries privacy risks. Suzanne Bernstein, a lawyer with the Electronic Privacy Information Center, noted that concerns about handling and safeguarding this data are “totally understandable.”
YouTube has assured users that all personal information submitted for age verification will be protected using advanced security protocols. A spokesperson emphasized that data from IDs or payment methods will not be used for advertising purposes, and users can manage or delete their information through privacy settings.
While the new AI system may raise questions about privacy, it reflects YouTube’s broader initiative to create a safer environment for younger viewers. By leveraging machine learning to enforce age restrictions more accurately, the platform seeks to prevent minors from encountering content deemed inappropriate while maintaining compliance with evolving safety regulations globally.
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