OpenAI has announced that it will soon be starting a new partnership with Condé Nast, the global media powerhouse behind publications like Vogue, The New Yorker, and GQ.
This collaboration will allow ChatGPT and its search engine, SearchGPT, to feature content from these prestigious outlets. The multi-year agreement is another important deal for OpenAI as it continues aligning with leading media companies to grow the company.
Tech firms like OpenAI are eager to access all of the content produced by large media organisations to help train their AI models. However, not all media outlets have been open to this idea; some, such as The New York Times and the Chicago Tribune, have taken legal measures to protect their content from being used in this way.
Neither OpenAI nor Condé Nast has disclosed the financial terms of their new agreement. Brad Lightcap, OpenAI’s Chief Operating Officer, said in an interview that their commitment to maintaining the accuracy and integrity of news content as AI becomes increasingly involved in news distribution. “We’re dedicated to collaborating with Condé Nast and other publishers to ensure AI enhances news delivery without compromising quality,” Lightcap said.
Some media companies have struggled to adapt to the rise of social media and digital platforms, which have disrupted traditional revenue streams. Roger Lynch, CEO of Condé Nast, commented that this partnership with OpenAI is a step toward recouping some of those losses, saying that “this deal supports our ongoing investment in journalism and creativity.”
OpenAI recently launched its AI-driven search engine, SearchGPT, and has been actively seeking feedback from media partners to refine the platform. Other partnerships include those with Time Magazine, the Financial Times, and the Associated Press.
Meanwhile, Google continues to dominate the search engine market, holding over 90% of the global share, even as other AI firms develop their own search tools.
